2021-12-14 2022-03-17 , Online Online, 1.780,- € zzgl. MwSt. Dr. Arnaud Gasnier https://www.forum-institut.de/seminar/22031133-online-course-ip-department-roadmap/referenten/22/22_03/22031133-online-course-ip-department-roadmap_gasnier-arnaud.jpg Online Course: IP Department Roadmap

This FORUM!Live online course aims at designing a roadmap for IP departments. Participants will learn how the 'right IP resources' are allocated to the 'right place' and at the 'right time'.

The contents of your online course
  • Prioritization of IP activities: where the IP department should spend its efforts and resources
  • Link IP to financials (revenues, margins) and business strategy plan
  • Further alignment of the IP portfolio with the business strategy focus
  • Be proactive and create impact and visibility for the IP team
  • IP Department Roadmap: right IP activities at the right place
  • Step-by-step methodology with top-down, cross-functional approach
The objectives of your online course
Is your IP department 'stuck' in a current model which reaches its limits in terms of growing workload (internally and from recent acquisitions), change of business strategy, or change of management? You are not the only ones.

Prioritization of IP department resources to further align with the business has been a recurring challenge for those in charge of the IP function, regardless of the department size. Again in KPMG's 2021 report 'Protecting Value' (a survey among 160+ IP departments from global companies in Europe and USA), proactive advise to internal clients (R&D, marketing, management) is the top priority while cost optimization is the second reality although case workload keeps growing. Most frequent questions from CEO and executives: do we use the right resources for the right activities? Can we achieve the same IP protection level in a different way? Is there a more optimum model budget-wise?

The aim of the course is to design an IP department roadmap. This is not a plan for a specific technology, product or business segment of your company; instead, an IP department roadmap focuses on which IP activities for your team are essential in the short- and longer-term for the business to ensure that the 'right IP resources' are allocated to the 'right place' and at the 'right time'.
Who should attend

Do you run an IP department as IP director, IP manager or the like, or do you represent SMEs with no/limited inhouse IP department as a patent attorney and aim at repositioning the IP department away from ad hoc?

Then this is the right online course for you. IP knowledge is assumed. This program is also the ideal approach for newly appointed IP directors to better understand the business and management.

Online Course - IP Department Roadmap

IP Department Roadmap

How to ensure that the 'right IP resources' are allocated to the 'right place' and at the 'right time'

Benefits
  • FORUM!Live: more than just online
  • Based 100% on insights gained from actual practice
  • Extensive case study

Webcode 22031133

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Referent


Alles auf einen Blick

Termin

14. - 17.03.2022

14. - 17.03.2022

Zeitraum

Course: each day from 13:00 to 17:15...

Course: each day from 13:00 to 17:15 CET
Veranstaltungsort

Online

Online

Gebühr
Ihr Ansprechpartner

Jean-Claude Alexandre Ho, LL.M.
Lawyer, Conference Manager

+49 6221 500-675
jc.alexandreho@forum-institut.de

Details

This FORUM!Live online course aims at designing a roadmap for IP departments. Participants will learn how the 'right IP resources' are allocated to the 'right place' and at the 'right time'.

The contents of your online course
  • Prioritization of IP activities: where the IP department should spend its efforts and resources
  • Link IP to financials (revenues, margins) and business strategy plan
  • Further alignment of the IP portfolio with the business strategy focus
  • Be proactive and create impact and visibility for the IP team
  • IP Department Roadmap: right IP activities at the right place
  • Step-by-step methodology with top-down, cross-functional approach
The objectives of your online course

Is your IP department 'stuck' in a current model which reaches its limits in terms of growing workload (internally and from recent acquisitions), change of business strategy, or change of management? You are not the only ones.

Prioritization of IP department resources to further align with the business has been a recurring challenge for those in charge of the IP function, regardless of the department size. Again in KPMG's 2021 report 'Protecting Value' (a survey among 160+ IP departments from global companies in Europe and USA), proactive advise to internal clients (R&D, marketing, management) is the top priority while cost optimization is the second reality although case workload keeps growing. Most frequent questions from CEO and executives: do we use the right resources for the right activities? Can we achieve the same IP protection level in a different way? Is there a more optimum model budget-wise?

The aim of the course is to design an IP department roadmap. This is not a plan for a specific technology, product or business segment of your company; instead, an IP department roadmap focuses on which IP activities for your team are essential in the short- and longer-term for the business to ensure that the 'right IP resources' are allocated to the 'right place' and at the 'right time'.

Who should attend

Do you run an IP department as IP director, IP manager or the like, or do you represent SMEs with no/limited inhouse IP department as a patent attorney and aim at repositioning the IP department away from ad hoc?

Then this is the right online course for you. IP knowledge is assumed. This program is also the ideal approach for newly appointed IP directors to better understand the business and management.

Detailed programme

Course: each day from 13:00 to 17:15 CET

Introduction
  • Overview of the methodology 'IP department roadmap' step by step
  • Introduction to case study

Step 1: 'Data Collection And Analysis'
  • Data collection (focus on business) and first analysis (key areas, goals, role of IP)
  • Collect key documentation: strategic plan, innovation roadmaps, quarterly business reviews and other management documents. What to look for.
  • Identify key areas where the company is active today (sales and margins) and tomorrow (growth)
  • Identify business/management goals. Determine how IP can support the realization of these goals.
  • Prepare interviews with executives to review key areas and goals, and how they see the role of IP.
  • Case study 'GEC 2022-2025': (1) draft categories from the strategy plan, last year's sales/margins and forecast; (2) design a questionnaire for interviews with executives.

Step 2: 'Business scoring'
  • Design a business scoring based on sales, margins and growth (strategic areas).
  • Score the key areas. Business review per area (business goals, technology, market, competition)
  • Design IP-business models. Reflect on IP department activities to support the IP-business models.
  • Case study 'GEC 2022-2025': (3) business scoring

Step 3: 'IP scoring'
  • Company's current IP Portfolio: data collection and consolidation.
  • Design an IP scoring based on scope, strength and IP-business models.
  • Assessment of the portfolio against the key areas.
  • Integrated technology portfolio with innovation roadmaps and product development plans.
  • Link to IP department activities today.
  • Case study 'GEC 2022-2025': (4) IP scoring

Step 4: 'Gap analysis, options, prioritization and roadmap'
  • Compare current IP and goals (matrix, Excel).
  • Identify gaps and generate/identify (new) IP department activities.
  • Current allocation of IP department resources
  • Scenarios for future activities and allocation of resources. Reallocation, new hires, outsource?
  • Co-construction workshop: prioritization, impact, feasibility.
  • Budget benchmark and arguments to CFO away from cost reduction or historical approach.
  • Finalize the IP Department roadmap (scenarios, resources, budget allocation/split).
  • Case study 'GEC 2022-2025': (5) gap analysis business vs current IP and derive options, (6) prioritization with team, and (7) roadmap.

Pre-Reader
The Executive Committee of the company GEC is preparing a new strategy plan for 2022-2025. Participants will receive: GEC strategy plan for 2018-2021; 2020 revenues and margins for GEC per product and technology; Market projections for 2025; and Current IP portfolio analysis per product and technology. Participants should count for 1-2 days of preparation before the course to get familiar with the facts of the case study.

FORUM!Live

Our concept for online courses
FORUM!Live is so much more than just online seminars. We have combined the latest technology with the best teaching methods and top service to provide effective training in intellectual property. The content, delivery, duration, scheduling and teaching method are tailored to each seminar. FORUM!Live enables you discuss issues with other participants, just like in a regular attendance-based seminar, supported by an array of technical and learning aids.

Your benefits

  • Listen to the speaker while viewing the presentation slides.
  • See all speakers and other participants with a webcam.
  • Ask questions using audio, video or the chat function.
  • Exchange ideas with other participants while seated at a virtual coffee or lunch table.
  • Access and work on the seminar documents live, and download them to your device.
  • Discuss specific questions with speakers in one-to-one sessions.
  • Access technical support directly.
  • Receive certification bearing the relevant seminar information.
  • Learn in a pre-meeting how to best set up your online working place
  • With our customer portal, you receive access to the FORUM Institut's learning space with all important information

Further information on FORUM!Live can be found here.




Pre-meeting

In a pre-meeting (approx. 60 min.) we can show you how everything works and give you tips on the various settings. You will find further information on the pre-meeting in the customer portal after your registration.

Further information

Pre-Reader: Case Study

The Executive Committee of the company GEC is preparing a new strategy plan for 2022-2025. During the previous plan, IP budget has been reduced for costsavings reasons: 1/3 of the portfolio has been abandoned. During the same period, competition became more aggressive, resulting in erosion of GEC’s market share and GEC being forced to redesign new product generation due to blocking IP from the competition. GEC also faces challenges internally: GEC technologies are mature (mostly obsolete) and are competing against each other for the same applications. The Executive Committee of GEC is ready to put IP back on their agenda and take measures to close the IP gap with competition by 2025.

Methodology

This course provides a step-by-step, matrix-based methodology with a top-down and crossfunctional approach to design an IP department roadmap.

This practical methodology helps analyze the current business context of a company, define the right level of IP support for the business, and find a new dialogue with CEO and CFO when it comes to budget and resources. This course is not an extensive lecture about theoretical concepts or a long list of what the IP department should ideally do in a hypothetical future. Instead, the course is 100% based on insights gained from actual practice; it provides tools, dashboards and empirical thinking directly applicable to participants’ environments.

During the course, participants will experiment a mix of teamwork exercises (one extensive case study applied to the methodology) and group discussions on key aspects such as categorization, business scoring, IP scoring, transition, resources and budget.

FORUM!Live Agenda

13:00 CET start of each course day
13:00-15:00 CET course
15:00-15:15 CET break
15:15-17:15 CET course
17:15 CET end of each course day

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