2021-12-29 2022-03-30 , Online Online, 1.790,- € zzgl. MwSt. Dr. Johannes Hankowitz https://www.forum-institut.de/seminar/22032212-launching-pharmaceutical-products-on-the-german-market/referenten/22/22_03/22032212-pharmaceutical-launch_hankowitz-johannes.jpg Launching pharmaceutical products on the German market

Seminar: Successful Pharmaceutical Launch in Germany

Topics
  • Overview of the German healthcare system, political trends and market access
  • Most important things to do for market access, medical affairs and marketing
  • Legal framework for the pre-launch and launch
  • KPIs, controlling and time management - best practice
  • The cross-functional launch team - how to work together successfully
  • Develop your launch strategy for the pre-launch and launch phases
Aims and objectives
Product launches in Germany have become more complex since the Act on the Reform of the Market for Medicinal Products (AMNOG) came into force. From the dossier to price negotiations, contract and KOL management to multichannel marketing, all tasks have to be coordinated.
  • But how do you develop a launch strategy and implement it? Our market access, medical affairs and marketing experts will introduce the most important things to do for both the launch and the pre-launch phases.

      Learn how to manage your cross-functional launch team and about the tools to use to implement your launch strategy.
      Workshops at the end of each launch phase give you the opportunity to ask your own questions and develop and professionalise your own launch strategy.
Who should attend

Do you work in a launch team or do you coordinate with one? Are you preparing a launch in Germany? Or do you need to optimise your current launch strategy?

Then this online seminar has been designed just for you!

If you are a managing director or a specialist or executive in market access, medical affairs or marketing, you stand to benefit from this seminar.

Pharmaceutical Launch in Germany

Launching pharmaceutical products on the German market

With a focus on the pre-launch and launch phases

Benefits
  • Experts with local know-how
  • Interdisciplinary concept
  • Sufficient time for your questions
  • We are following the IMI quality criteria

Webcode 22032212

Jetzt buchen

JETZT Buchen

Referenten


Alles auf einen Blick

Termin

29. - 30.03.2022

29. - 30.03.2022

Zeitraum

Day 1: 9:00 am - 5:15 pmDay 2: 9:00 ...

Day 1: 9:00 am - 5:15 pm
Day 2: 9:00 am - 5:00 pm
Veranstaltungsort

Online

Online

Gebühr
Ihr Ansprechpartner

Leila Grupp
Conference Manager

+49 6221 500-695
l.grupp@forum-institut.de

Details

Seminar: Successful Pharmaceutical Launch in Germany

Topics
  • Overview of the German healthcare system, political trends and market access
  • Most important things to do for market access, medical affairs and marketing
  • Legal framework for the pre-launch and launch
  • KPIs, controlling and time management - best practice
  • The cross-functional launch team - how to work together successfully
  • Develop your launch strategy for the pre-launch and launch phases
Aims and objectives

Product launches in Germany have become more complex since the Act on the Reform of the Market for Medicinal Products (AMNOG) came into force. From the dossier to price negotiations, contract and KOL management to multichannel marketing, all tasks have to be coordinated.

  • But how do you develop a launch strategy and implement it? Our market access, medical affairs and marketing experts will introduce the most important things to do for both the launch and the pre-launch phases.

      Learn how to manage your cross-functional launch team and about the tools to use to implement your launch strategy.
      Workshops at the end of each launch phase give you the opportunity to ask your own questions and develop and professionalise your own launch strategy.

Who should attend

Do you work in a launch team or do you coordinate with one? Are you preparing a launch in Germany? Or do you need to optimise your current launch strategy?

Then this online seminar has been designed just for you!

If you are a managing director or a specialist or executive in market access, medical affairs or marketing, you stand to benefit from this seminar.

Detailed programme

Day 1: 9:00 am - 5:15 pm
Day 2: 9:00 am - 5:00 pm

09:00 Introduction


09:15

Dr Johannes Hankowitz

The German healthcare system - framework and important players
  • Structure of the German healthcare system, political framework
  • Ministry of Health (BMG) - Health Committee, Federal Joint Committee (G-BA)
  • Legal framework (AMG, SGB V)
  • Health insurance funds
  • Physicians' organizations (KBV)
  • Pharmacists' organizations (ABDA, ADKA)
  • Patient associations

10:45 break


11:00

Dr Johannes Hankowitz

The German healthcare system - reimbursement of drugs
  • Pricing of pharmaceutic. in the out/inpatient sector
  • Distribution channels and margins
  • Substitution of drugs in the pharmacy
  • Reference prices for established drugs
  • Pharmaceuticals Market Reorganisation Act (AMNOG)
  • Reform of the new German government (2022)

12:45 lunch break


13:30

Dr Simone Seiter

Roadmap Pharma Launch
  • Timeline and importance of a sealed pre-launch
  • Develop a positive conversation about your drug candidate and differentiate it from your competitors
  • Identifying and leveraging HCP "opinion leaders" who are advocating for your drug candidate

15:15

Dr Simone Seiter

Preparation of the cross-functional launch team

15:45 break


16:15

Alexander Natz

Legal framework for the pre-launch and launch
  • Involvement of advisory boards - compliance requirements
  • What is the sales force allowed to communicate about a new product even before it is approved?

17:15 End of day 1


09:00 Introduction


09:15

Marco Penske

Pre-Launch - Market Access
  • Communication and project management: collaboration of health policy, health technology assessment, pricing and medical affairs
  • From pipeline to launch
  • Role of evidence and value story in the overall life cycle

10:30 - 10:00 break


10:45

Dr Marco Penske

Launch - Market Access
  • G-BA assessment and price negotiation
  • Rebate contracts and regional hurdles

12:00 lunch break


13:00

Dr Stefanie Ritterhoff

Pre-Launch und Launch: Medical Affairs
  • KOL Mapping & Strategy
  • Advisory Boards
  • Pre-Launch: MSL activities
  • Training of MSLs and Sales force
  • Medical dossier support for the Market Access strategy
  • Distribution of medical data: Launch event, Stand-Alones, congresses/symposia, medical education
  • Real word data- observational studies

14:30 break


14:45

Dr Stefanie Ritterhoff

Continuation: Pre-Launch und Launch: Medical Affairs

15:45

Dr Simone Seiter

Commercial Launch
  • Awareness
  • Storytelling
  • Market preparation
  • Campaign planning
  • Customer segmentation

17:00 End of day 2


Learning outcomes

Your learning outcomes

  • The ability to identify and work on the most important elements of any market access, medical affairs or marketing endeavour.
  • Familiarity with the political framework and the most important players in the German healthcare system.
  • Knowledge of the pre-launch and launch phases.
  • Practical insights that will help you develop your launch strategy.
  • The ability to manage or work effectively in a cross-functional team.

This distinguishes our events

Overall score of all evaluations in 2021

Five stars on Trustpilot = Excellent

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