2024-12-21 2024-12-21 , online online, 1,290 € zzgl. MwSt. Alexander Maur https://www.forum-institut.de/seminar/25012251-german-health-advertisement-law-topics-of-special-interest/referenten/25/25_01/25012251-german-health-advertisement-law-topics-of-special-interest_maur-alexander.jpg German Health Advertisement Law - Topics of special interest

Get to know the legal peculiarities of German pharmaceutical advertising!

Topics
  • Scope of provisions & Exceptions
  • Pre-Marketing, Off label - Marketing etc.
  • Proper use of scientific data
  • Potential consequences of legal disputes
  • Pharmaceutical advertising on the Internet
  • Legal obligations of the german infor-mation officer


Who should attend
Are you involved in the creation or approval of healthcare advertising for the German market? Then it's essential to understand the scope and regulations of the German Healthcare Advertising Act (HWG).
The seminar is aimed at employees working in
  • Marketing,
  • Medical Affairs,
  • Regulatory Affairs,
  • Legal.
Aims and objectives
The program aims to provide comprehensive knowledge and practical skills in the field of German health advertisement law. Participants will be equipped to understand and apply legal requirements and regulations to develop and implement legally compliant marketing strategies.
When does the German Drug Advertising Act (HWG) apply and what rise the relevance of authorization in drug advertising?
Gain insight into the legal specifics of German pharmaceutical advertising and learn what is crucial for approval by the German Information Officer.
Your benefit

  • Raise awareness of the risks and legal consequences of off-label marketing.
  • Provide strategies for enforcing and defending marketing activities against legal challenges.
  • Clarify liability issues for website content, hyperlinks, and cross-border advertising.
  • Define the responsibilities and legal obligations of the German Information Officer within a pharmaceutical company.

German Health Advertisement Law - Topics of special interest

German Health Advertisement Law - Topics of special interest

Benefits
  • German drug advertising - Scope of provisions
  • Proper use of scientific data
  • Risks and legal consequences
  • Officially certified to ISO 9001 and ISO 21001 standard

Webcode 25012251

Jetzt buchen

JETZT Buchen
Referent

Alexander Maur

Kanzlei am Ärztehaus Frehse Mack Vogelsang, Cologne (Bayenthal), GERMANY

Lawyer and Partner
More information please click here.

Alles auf einen Blick

Termin

22/01/2025

22/01/2025

Zeitraum

from 09:00 am - 05:00 pm

from 09:00 am - 05:00 pm
Veranstaltungsort

online

online

Downloads
PROSPEKT
PROSPEKT
Gebühr

Veranstaltung - 1,290 € zzgl. MwSt.
The participation fee includes documentation for download, a certificate, access to the Learning Space and technical support including PreMeeting.

Veranstaltung - 1,290 € zzgl. MwSt.
The participation fee includes documentation for download, a certificate, access to the Learning Space and technical support including PreMeeting.

Inhouse-Angebote
Inhouse-Angebot anfordern
Inhouse-Angebot anfordern

Jetzt buchen

Your contact

Cornelia Gutfleisch
Team Leader Pharma & Healthcare

+49 6221 500-694
c.gutfleisch@forum-institut.de

Details

Get to know the legal peculiarities of German pharmaceutical advertising!

Topics

  • Scope of provisions & Exceptions
  • Pre-Marketing, Off label - Marketing etc.
  • Proper use of scientific data
  • Potential consequences of legal disputes
  • Pharmaceutical advertising on the Internet
  • Legal obligations of the german infor-mation officer


Who should attend
Are you involved in the creation or approval of healthcare advertising for the German market? Then it's essential to understand the scope and regulations of the German Healthcare Advertising Act (HWG).
The seminar is aimed at employees working in
  • Marketing,
  • Medical Affairs,
  • Regulatory Affairs,
  • Legal.

Aims and objectives

The program aims to provide comprehensive knowledge and practical skills in the field of German health advertisement law. Participants will be equipped to understand and apply legal requirements and regulations to develop and implement legally compliant marketing strategies.

When does the German Drug Advertising Act (HWG) apply and what rise the relevance of authorization in drug advertising?
Gain insight into the legal specifics of German pharmaceutical advertising and learn what is crucial for approval by the German Information Officer.

Your benefit

  • Raise awareness of the risks and legal consequences of off-label marketing.
  • Provide strategies for enforcing and defending marketing activities against legal challenges.
  • Clarify liability issues for website content, hyperlinks, and cross-border advertising.
  • Define the responsibilities and legal obligations of the German Information Officer within a pharmaceutical company.

Detailed programme

from 09:00 am - 05:00 pm

Welcome, introduction and expectations


German Health Advertisement Law
  • Scope of provisions
  • Exceptions Press releases Inquiries Patient communication
  • Pre-Marketing
  • Misleading marketing § 3 Health Advertisement Act (HWG) Requirements for marketing with scientific claims according to German case law
  • Off label - Marketing

Biobreak

Proper use of scientific data
  • Study data from the clinical develop-ment program
  • Study data from post-approval studies (NIS, patient support programs etc.)
  • Comparative advertising

Lunch break

Options to protect and assert legal rights under health advertisement law
  • Potential consequences of legal disputes in healthcare marketing
  • Options to enforce rights
  • Strategies for defending marketing activities against legal challenges

Pharmaceutical advertising on the Internet
  • Marketing tools on the internet (website, email, social media)
  • Liability for the content of websites, responsibility for hyperlinks and cross-border internet advertising
  • Responsibilities for chat forums
  • Use of testimonials, hot topic: influencers
  • Additional mandatory information for digital services
  • Mandatory information: Special features of TV & internet advertising
  • Reminder advertising on the internet

Biobreak

The information officer within the pharmaceutical company
  • Responsibilities of pharmaceutical company and information officer
  • Legal obligations of the information officer Provisions of national law & European law
  • Qualification of information officer Personal qualification of the information officer Organizational aspects - information officer

End of seminar

Further information

Technical requirements

You need a reliable Internet connection to take part in our online events. To have the best possible learning experience, we recommend that you use the latest version of the Microsoft Edge or Google Chrome browsers. You will need a headset, loudspeaker or telephone to play the audio. Further information is available here. Please check beforehand that your microphone or headset and camera are working properly. Do not access our services from a VPN since there are issues with the audio over such connections.

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All important or additional information and personal documents are available in your personalised customer portal. This is also where you start your online courses. If you do not have access to the customer portal yet, you can easily register here.

On the day of the event, you kick off your online training in the customer portal by clicking ‘Participate’ directly in the respective event. You will then be redirected to the Learning Space.

Learn more about our online events here.

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FORUM Institut’s all-in-one training platform uses the latest teaching methods.
All our online training courses take place in the Learning Space, our holistic learning environment with many features that promote effective and sustainable learning.
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  • Other services and apps such as Padlet and Mentimeter available directly on the platform
  • The perfect marriage of teaching methods and technology
  • High level of interactivity with plenty of opportunity for questions
  • Continuous support throughout the event to ensure the most effective learning
  • Free technical pre-meeting to start off your training on the right foot

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