2025-03-09 2025-03-09 Qube Hotel +49 6221 187990 +49 6221 187999 Qube Hotel Bergheimer Str. 74A, 69115 Heidelberg Heidelberg, 69115 1,200 € zzgl. MwSt. Dr. Martin Gak https://www.forum-institut.de/seminar/25048000-communicating-operational-grants/referenten/25/25_04/25048000-communicating-operational-grants_gak-martin.jpg Communicating Operational Grants

Struggling to streamline your grant processes and ensure effective communication? Join our seminar to explore successful models of communication with grantees and the public.

Topics
  • Communication strategy, audience development & segmentation
  • Communication models with grantees
  • Social media channels and other channels for media communication
  • Artificial intelligence (AI) in communication workflows
  • Construction and administration of communities


Who should attend
Are you involved in the management of grant programme communication? Then this seminar is for you.

We welcome professionals from private and public foundations, civil society organizations, development banks, as well as national (managing authorities, intermediate bodies, joint secretariats) and regional entities.
Aims and objectives
  • Broaden your expertise about various communication models with grantees
  • Explore the effective use of social media and other channels for grant communication
  • Achieve the right balance between AI and human approaches in managing grant programmes
  • Construct and administer vibrant and engaged communities
Your benefit

  • Enhance your communication strategies
  • Optimize social media use
  • Leverage AI in Communication
  • Leave with actionable insights for implementing a full-fledged communication strategy

25048000 Seminar Communicating Operational Grants

Communicating Operational Grants

Benefits
  • First-hand experience through interactive labs
  • Networking with colleagues across the EU
  • Our events are ISO certified

Webcode 25048000

Jetzt buchen

JETZT Buchen
Referent

Dr. Martin Gak

Journalist and media consultant.

Dr. Martin Gak is a journalist and an expert in strategic communications, content development, speech writing and public speaking. He has extensive experience as a trainer and consultant, working with organizations and individuals to develop effective communication strategies and build capacity for effective public engagement. With a broad background in broadcasting media as a producer, presenter, reporter, and director, he integrates practical experience with a strong foundation in journalism, academia, and consulting, to deliver tailored solutions in communication and messaging for individuals and institutions.

Alles auf einen Blick

Termin

01/04/2025

01/04/2025

Zeitraum

09:00 - 17:00

09:00 - 17:00
Veranstaltungsort

Heidelberg

Bergheimer Str. 74A 69115 Heidelberg

+49 6221 187990

+49 6221 187999

info@qube-heidelberg.de

Heidelberg

Bergheimer Str. 74A, 69115 Heidelberg

+49 6221 187990

+49 6221 187999

info@qube-heidelberg.de
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PROSPEKT
PROSPEKT
Gebühr

Veranstaltung - 1,200 € zzgl. MwSt.
The fee includes free download of documents as well as refreshments, lunch and a city tour. You will receive confirmation of participation, an invoice and a certificate.

Veranstaltung - 1,200 € zzgl. MwSt.
The fee includes free download of documents as well as refreshments, lunch and a city tour. You will receive confirmation of participation, an invoice and a certificate.

Inhouse-Angebote
Inhouse-Angebot anfordern
Inhouse-Angebot anfordern

Jetzt buchen

Your contact

Dr. Viola Prifti
Conference Manager

+49 6221 500-660
v.prifti@forum-institut.de

Details

Struggling to streamline your grant processes and ensure effective communication? Join our seminar to explore successful models of communication with grantees and the public.

Topics

  • Communication strategy, audience development & segmentation
  • Communication models with grantees
  • Social media channels and other channels for media communication
  • Artificial intelligence (AI) in communication workflows
  • Construction and administration of communities


Who should attend
Are you involved in the management of grant programme communication? Then this seminar is for you.

We welcome professionals from private and public foundations, civil society organizations, development banks, as well as national (managing authorities, intermediate bodies, joint secretariats) and regional entities.

Aims and objectives

  • Broaden your expertise about various communication models with grantees
  • Explore the effective use of social media and other channels for grant communication
  • Achieve the right balance between AI and human approaches in managing grant programmes
  • Construct and administer vibrant and engaged communities

Your benefit

  • Enhance your communication strategies
  • Optimize social media use
  • Leverage AI in Communication
  • Leave with actionable insights for implementing a full-fledged communication strategy

Detailed programme

09:00 - 17:00

08:30 - 09:00 Registration and welcome coffee


09:00 - 09:30 Welcome note and introduction of the participants


09:30 - 10:15

Content and Tone of the Communication Strategy
  • The why? We want to tell the story because...
  • To whom? We want to tell the story to...
  • The what? We want to let them know that...
  • Best practices on designing campaigns

10:15 - 10:30

Q&A - Time to ask questions and seek expert guidance

10:30 - 11:15

Session 2: Audience Development and Segmentation
  • Identifying key audiences: grantees, public stakeholders, and internal teams.
  • Segmenting audiences based on needs, expectations, and communication preferences.
  • Tailoring communication strategies to engage diverse groups effectively.
  • Case study: successful audience segmentation in operational grant communication

11:15 - 11:30 Q&A - Time to ask questions and seek expert guidance


11:30 - 11:45 Coffee break


11:45 - 12:15

Session 3: Communication Channels (Traditional Media and Digital Channels)
Traditional Media
  • Press releases, newsletters, and other print materials for stakeholder outreach.
  • Importance of broadcasting and print media in reaching wider audiences.
  • Media Outreach: Strategies for reaching out to journalists and media outlets, building relationships, and securing media coverage.
  • Case study: Successful use of traditional media in grant communication.
Digital Channels
  • Social media platforms: which ones to use based on audience segmentation.
  • Blogs, podcasts, and websites as tools for building engagement.
  • Digital advertising and email campaigns for targeted outreach.
  • Testing: Metrics, analytics and media listening to measure and optimize digital campaigns for better engagement.
  • Integrating digital channels into a broader communication strategy

12:15 - 12:30

Q&A - Time to ask questions and seek expert guidance

12:30 - 13:30 Lunch break


13:30 - 14:15

Session 4: AI in Communication Workflows
  • Leveraging AI to streamline communication tasks: automation tools and platforms.
  • AI-driven insights: enhancing audience targeting and engagement.
  • Best practices for integrating AI into operational grant communication workflows.
  • Maintaining ethical standards and balancing AI with human creativity.

14:15 - 14:30

Q&A - Time to ask questions and seek expert guidance

14:30 - 15:15

Session 5: Construction and Administration of Communities
  • Building a sense of community among grantees and stakeholders.
  • Tools and strategies for fostering active participation and engagement.
  • Community Management Tools: Overview of popular platforms for managing online communities (e.g., Slack, Discord, Facebook Groups, etc.).
  • Using community management tools to enhance communication, track engagement, and provide support. Best practices for managing both online and offline communities. Case studies: Successful grant programme communities and lessons learned.

15:15 - 15:30

Q&A -Time to ask questions and seek expert guidance

15:30 - 16:00 Coffee break


16:00 - 16:45

Interactive Group Activity: Sketching a Full Communication Campaign
  • Participants will collaborate in small groups to design a comprehensive communication campaign for an operational grant programme.
  • Content strategy, audience segmentation, channel selection, and AI integration.
  • Facilitator-led discussions to refine and improve campaign plans.

16:45 - 17:00

Closing Remarks
  • Summary of learnings and next steps
  • Opportunities for collaboration and follow-up

17:00 End of seminar


More information

Heidelberg highlights

Heidelberg offers a mix of history, culture, and natural beauty that will enhance your seminar experience. Here are a few of them:

- Heidelberg Castle (Schloss Heidelberg): Explore the iconic castle ruins, offering stunning views of the city and Neckar River.
- Great Heidelberg Barrel (Heidelberg Tun): View the world's largest wine barrel at Heidelberg Castle.
- Old Town (Altstadt): Wander through charming cobblestone streets, visit Marktplatz, and see the historic architecture.
- Philosophers' Walk (Philosophenweg): Take a scenic stroll along this path for panoramic views of Heidelberg and the Neckar River.
- Heidelberg University: Visit Germany's oldest university and its historic campus.
- Karl-Theodor Bridge (Old Bridge): Admire the architecture of this iconic bridge spanning the Neckar River.
- Student Jail (Studentenkarzer): Explore a unique historical site where misbehaving students were once imprisoned.
- Heiligenberg Mountain: Hike or take the funicular railway to this scenic hill for more great views.
- Neckar River Cruise: Relax on a boat ride along the Neckar River to appreciate Heidelberg's beauty from the water
- Heidelberg Zoo: Enjoy a family-friendly outing and see a variety of animals from around the world.
- German Apothecary Museum (Deutsches Apotheken-Museum): Learn about the history of pharmacy and medicine.
- Heidelberg's Theatres: Attend a performance at one of the city's theaters for cultural entertainment.

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